AI Task Force · 2026 Execution

AI Champion Network

Eight team leaders own AI agents across Samba — they don't just use them, they extend them. This is the operating system for scaling AI from 93 to 270 MAU in 2026.
As of May 1, 2026
Q2 in flight · Q1 closed
Next champion sync: May 7
Champions
8 / 15
Launched · target by Q4
+0 this month
Agents Live
4 / 6
Q1 cohort deployed
Sales & Data on deck
MAU Trajectory
~140
Target Q2: 189 · Q4: 270
From 93 baseline
Q1 Value
$771K
~11.5K hours saved
Annual target $6.8M

The 8 Champions

Champions own their agent like a product — they validate workflows, drive adoption, and add new workflows without ATF support starting Q2.
Live agent in production Building deployment in progress Queued Q3 scheduled
Britt Rose
Recruiting
Live
→ Talent Agent
LaunchJan 31 Annual Value$25K StackLever MCP
Ankita Ananda
MSCI Analytics
Live
→ MSCI Agent
LaunchFeb 15 Annual Value$83K Co-ownerAlyson
Alyson Sprague
MSCI Operations
Live
→ MSCI Agent
LaunchFeb 15 Annual Value$83K Co-ownerAnkita
Jim Tarr
Marketing / Content
Live
→ Content Agent
LaunchFeb 28 Annual Value$120K Co-ownerAndy
Andy Shields
Marketing / Social
Live
→ Content Agent
LaunchFeb 28 Annual Value$120K Co-ownerJim
Diana Rotella
Sales
Building
→ Sales & GTM Agent
LaunchApr 15 Annual Value$290K Co-ownerMichela
Michela Fitten
Sales Ops
Building
→ Sales & GTM Agent
LaunchApr 15 Annual Value$290K WorkflowSDR Outreach (May 15)
Justin Lundvall
Data Engineering
Building
→ Data Operations Agent
LaunchMay 31 Annual Value$50K StageWorkflow design

Future champions (Q3+): Stephen Park (Programmatic Consulting Agent, Jul 31) · Ema & Travis (Engineering Enablement) · 5+ additional champions to hit 15+ network target by Q4.

Agent Portfolio

Six team-based agents with 18+ workflows by Q4. Each one champion-owned, extensible without ATF involvement.
Agent Champion(s) Status Launch Annual Value Workflows / Notes
Talent Agent Britt Rose Live Jan 31 $25K Lever ATS · candidate research · job-spec drafting
MSCI Agent Ankita · Alyson Live Feb 15 $83K Measurement studies · client analytics · Databricks integration
RAG Pilot Stephen Park Live Feb 15 Foundation Knowledge base · powers Q3 company-wide RAG
Content Agent Jim · Andy Live Feb 28 $120K Brand decks · social copy · Samba TV brand context
Sales & GTM Agent Diana · Michela Building Apr 15 $290K Account research · call prep · SDR Outreach (May 15)
Data Operations Agent Justin Lundvall Building May 31 $50K Pipeline ops · data quality · Lakeview dashboards
Programmatic Consulting Agent Stephen Park Queued Jul 31 TBD Expansion of RAG pilot · Q3 deliverable

Engineering Enablement

The hard-deadline initiative. Context Engineering + BMAD frameworks rolled out to all eng team leads.
Frameworks
Context Engineering + BMAD Rollout
Complete
Methodology and tooling for engineering teams to build their own AI workflows. Sid's framework, partners with Bob, Hiba, Ema, Travis.
Plan
Materials
Pilot
Rollout
Deadline Mar 31 (HARD) Eng MAU 40-50
Operations
IT Transition to Omar's Team
Complete
Transfer day-to-day tool ops to IT. Frees ATF for R&D and platform work in Q2.
Scope
Handoff
SLAs
Live
Deadline Mar 31 (HARD) Owner Omar Zennadi
R&D Partnership
Travis R&D Collaboration
In flight
Self-service platform beta with 2 pilot teams. Sets up Q3 expansion to 5 teams building their own workflows.
Kickoff
Beta
Expand
Productize
Started Apr (post Q1) Pilot teams 2
Architecture
Central Tools Architecture
Complete
Shared infrastructure that lets champions add workflows without ATF help. Unlocks self-service model.
Design
Build
Migrate
Self-serve
Deadline Mar 15 Owner Sid + 2 AI Engineers

AI Engineer Hiring

Two engineers at $175K each. Without them, no infrastructure and no Q2 agents — this was the most critical Q1 dependency.
Hire #1
AI Engineer — MCP & Production Agents
Onboarded
MCP server development, production agent operations. Taiwan timezone for off-hours coverage.
Target Feb 15 Comp $175K Status Hired
Hire #2
AI Engineer — Knowledge Worker Enablement
Onboarded
Self-service platform, knowledge worker tools. Partner for the Q2 self-service rollout.
Target Feb 15 Comp $175K Status Hired

Foundation Work

Unblocked work that the rest of 2026 depends on.
Data
Salesforce Cleanup
Complete
Owner: Brian Schwarz. Was the gating dependency for the entire Sales & GTM Agent — couldn't ship a sales agent on dirty CRM data.
Deadline Feb 15 Unblocked Sales & GTM Agent
Network
Champion Network Launch
Complete
8 champions onboarded with playbook, agendas, time commitment, and self-service workflow path.
Launched Jan 15-17 Playbook v1.0
Knowledge
Company-Wide RAG
Q3
Targeting 2,000 queries/month. Built on Stephen Park's Q1 RAG pilot foundation. Critical for non-team adoption (everyone, not just champion teams).
Pilot foundation Live Company-wide Q3
Governance
Discovery Intake Forms
Live
Standardized intake for new agent / workflow requests. No emojis. Quantified asks. Routes to ATF for triage.
Owner Sid Format Notion + form

Comms & Rollout

How AI Task Force shows up across the company. The visibility layer that drives MAU growth.
Recurring
AI Task Force Newsletter
Active
Monthly digest of agent wins, MAU growth, and champion spotlights. Designed for execs and broader org. First edition Jan 22.
Cadence Monthly First send Jan 22
All-Hands
Claude Rollout Presentation
Delivered
Company all-hands deck framing the AI Task Force initiative, agent portfolio, and 2026 ROI thesis.
Date Jan 15 Audience Full company
Office Hours
AI Trainings & Cursor Office Hours
Recurring
Sid's open-door for engineers and PMs. Co-hosted with Bob van Toorn. Covers Claude, Cursor, and agentic patterns.
Cadence Weekly Co-host Bob van Toorn
Recognition
Champion Awards Ceremony
Q4
End-of-year ceremony recognizing top champions and team agent wins. Closes out 2026 with publishable ROI report.
Date Dec 15 Output $6.8M ROI report

2026 Timeline

Major milestones across the four quarters. Critical path runs through Q1 — everything past Mar 31 depends on it.
Q1 JAN — MAR
Jan 15-17Champion Network launch (8 champions)Done
Jan 22First AI Task Force newsletterDone
Jan 31Talent Agent live (Britt)Done
Feb 152 AI Engineers hired · Salesforce cleanup · MSCI Agent · RAG PilotDone
Feb 28Content Agent live (Jim & Andy)Done
Mar 15Central Tools Architecture completeDone
Mar 31Engineering Enablement & IT Transition (HARD DEADLINES)Done
Q2 APR — JUN
Apr 15Sales & GTM Agent live (Diana & Michela)Building
May 7Champion sync · Q2 mid-quarter check-inUpcoming
May 15SDR Outreach workflow live (Michela)Building
May 31Data Operations Agent live (Justin)Building
Jun 30Q2 close · ~189 MAU · 10 championsTarget
Q3 JUL — SEP
Jul 1Quarterly champion competitions launchQ3
Jul 31Programmatic Consulting Agent live (Stephen)Q3
Sep 30Self-service: 5 teams building own workflows · 13 champions · ~234 MAUQ3
Q4 OCT — DEC
Dec 15Champion Awards CeremonyQ4
Dec 31Year-end: 270 MAU (90%) · 15+ champions · 18+ workflows · $6.8M value · FY27 planTarget

Quarterly Targets

Trajectory from 93 baseline → 270 MAU. Each quarter compounds the last.
Metric Q1 Q2 Q3 Q4 Annual
MAU ~140 ~189 ~234 ~270 90% of 300 seats
Hours Saved 11,522 15,554 19,258 22,221 ~88,884
Value Generated $771K $1.04M $1.29M $1.49M $6.8M
Team Agents Live 3 5 6 6 6 operational
Workflows 10 13 16 18+ Extensible
Champions 8 10 13 15+ Self-sufficient
ROI ~14× ~11× ~10× ~10.6× 10.6× target
Budget $118K $218K $218K $218K $640K base · $703K w/ consultants

Risks & Blockers

What could derail the year. Tracked live, mitigated proactively.
AI Engineer hiring slip
Resolved
Without 2 engineers by Feb 15, no infrastructure, no Q2 agents, no self-service.
Mitigation: JDs ready Jan 7 · HR expedited posting · both hires onboarded on schedule.
Salesforce cleanup blocking Sales Agent
Resolved
Sales & GTM Agent ($290K annual value) couldn't ship on dirty CRM data.
Mitigation: Brian Schwarz scoped & completed by Feb 15 · agent build unblocked April 1.
Champion drop-off / time commitment
Monitor
Champions need 2-3 hrs/week in Q1, 1-2 hrs/week Q2+. If priorities shift, agent ownership stalls.
Mitigation: Bi-weekly champion sync · co-owner pairs (MSCI, Content, Sales) · self-service tools reduce ATF dependency by Q2.
Self-service adoption slower than projected
Watch
Q2-Q3 plan assumes champions add workflows independently. If they don't, ATF gets pulled back into ops.
Mitigation: Central Tools Architecture live Mar 15 · workflow templates · Travis R&D self-service beta · 2 pilot teams as proof points.
MAU plateau below 270 target
Watch
If non-champion teams don't adopt RAG & tools, we miss the $6.8M ROI thesis and 90% utilization narrative.
Mitigation: Company-wide RAG (Q3, 2K queries/month) · monthly newsletter visibility · Q3 quarterly competitions · champion-led team enablement.
IT transition gaps post-Mar 31
Stable
If Omar's team can't fully absorb tool ops, ATF stays on day-to-day support and loses R&D capacity.
Mitigation: SLAs defined · runbooks documented · weekly handoff sync through April · escalation path to ATF on critical only.